The contentious plan, promoted by a group of liberal Israeli Jews and adopted in principle by the center-left Labor Party, would unilaterally fence off most of East Jerusalem’s Palestinian neighborhoods and transfer responsibility for their 200,000 residents from City Hall to the Palestinian Authority and the Israeli military in the occupied West Bank.

Kicked off with advertisements under the heading “Saving Jewish Jerusalem,” the campaign’s almost jingoistic tone seems intended to appeal to the broadest Jewish constituency, including Israel’s growing political center and conservative “nationalist camp.”…

The new campaign describes Jerusalem’s Palestinian residents as imperiling the security, demographic balance, standard of living and economy of the city. It argues that a majority of people 18 and under in the city are Palestinian and plays on fears raised by the recent surge of Palestinian attacks against Israeli Jews.